Carretto Gelato

Carretto Gelato is a nostalgic brand inspired by the rich heritage of Sicilian gelato-making and the traditional carretti — the ornate horse-drawn carts that once brought handcrafted gelato through the lively streets of Sicily.

The identity draws from the charm of vintage Italian posters, hand-painted cart illustrations, and warm, sun-faded colours that evoke the Mediterranean climate. Decorative typography and illustrative motifs reference the artistry of Sicilian craftsmanship, celebrating the joy and spectacle of these travelling gelato vendors.

Every element of the brand system — from packaging and signage to printed materials and collateral — was designed to capture a sense of authenticity and timelessness. The result is a visual language that feels rooted in family tradition and the rituals of genuine Italian gelato culture, reimagined for a modern audience with a touch of nostalgia and handcrafted warmth.