Greenpeace Plant Club

Greenpeace Garden Club is a collaborative campaign between Greenpeace and Urban Outfitters, created to inspire young people to take environmental action through gardening.

With global warming threatening ecosystems worldwide, the initiative reframes gardening as a powerful, everyday act of climate activism. The campaign encourages teenagers to grow plants, cultivate green spaces, and reconnect with nature as a way to make tangible environmental impact.

The visual identity merges youth culture with natural, organic elements — combining bold, trend-led design with the grounded aesthetics of community gardening. Through vibrant colour, expressive typography, and lifestyle-driven imagery, the campaign connects with a younger audience in an authentic and current way.

In collaboration with Urban Outfitters, a range of exclusive t-shirts and hoodies were designed to promote the cause, with all proceeds supporting Greenpeace’s ongoing climate action initiatives. The campaign makes sustainability accessible, stylish, and socially driven — empowering the next generation to make change from the ground up.