Duolingo Film Club

Duolingo Film Club is a campaign designed to connect with 16–21 year olds by turning movie and television culture into a fun and effortless language-learning experience.

The campaign introduces a new in-app feature that lets users learn languages through iconic scenes, dialogue, and moments from trending films and TV series. By blending entertainment with education, it transforms familiar pop culture references into memorable learning tools.

Promoted across social media, the campaign uses bold, cinematic visuals and recognisable movie quotes to capture attention and appeal to film enthusiasts. Duolingo Film Club reframes language learning as something exciting, relatable, and seamlessly integrated into the media young people already love.